21 December 2012
On line magazine and consumer guide to postive living, Positiveluxury.com offers trend reports, style advice and brand focus features, editorial and weekly newsletters to '...advocate, promote and facilitate positive living.' and help consumers make informed decisions.
They featured Jon's Fairtrade & Fairmined ecological gold collar, amongst other pieces in their Christmas Gift Guide and we're thrilled that they've awarded us with their Blue Butterfly Trust mark; given to companies and brands that '...display significant efforts towards bettering the community and the environment.'
Their partners and advisory board members include experts from WWF, the Carbon Trust, Fairtrade Foundation, social issues lobbying giant Fenton Communication and the London College of Fashion who have guided and approved their assessment process.
Those brands that pass are gathered on their website. These are the companies that care about everything from the raw materials they use to how good you feel about their brands. They include Azzedine Alaia, Christian Dior, Jaeger-le-Coultre, Loewe, Mr and Mrs Smith, Neals' Yard Remedies, Valentino and Vivienne Westwood.
You can see our page on their site here.
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